In this day and age, businesses can’t afford not to use social media marketing. There are a billion people using social media. Think of the potential outreach. With more people using mobile devices, social media is the new form of word-of-mouth advertising. Here are the RBC’s top five reasons why businesses should use social media marketing.
1. Allows direct communication with your customers
Social media is a two-way street. People can ask questions about your brand, rate products, and promote your products online. By using tools such as Facebook and Twitter, companies can respond to customers instantly. Gone are the days of calling a customer service number, simply log on to your social media accounts for immediate answers.
2. Your target audience is using it.
Think of Facebook as a shopping mall, where people are living a virtual social life. Being present in this mall is one of the smartest moves you can make for your business. Social media is a great tool to reach a wide swath of customers on a regular basis.
3. It’s the next generation of word of mouth marketing
What better way to interact with new potential clients than via people who have already experienced what your brand has to offer? When your social media presence starts to generate conversation and reactions such as; likes, shares, tweets, pins or whatever else it may be then you get their approval.
4. Social Media Networking sites have high page rank
Facebook, Twitter, LinkedIn have high page rank. This means that in terms of the search engines like Google and Bing that they carry authority and therefore get good rank in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
5. Aids Customer Service
Many businesses face the same questions time and time again when it comes to customer service. Use your social media outlets to answer those questions. By doing it this way you can highlight to your community that you are available but also get other people within the community to provide answers and support to new members who have perhaps experienced the same issues themselves.
So now what? If your company doesn’t have a presence on social media, it’s time to advocate for one. Show your boss how easy and vital it is to be on Facebook, LinkedIn, Twitter, etc. In the meantime, start following and commenting on your favorite social media sites, like the RBC’s. Follow us on Facebook, read our blog and connect with us on LinkedIn. We manage an RBC company page where we post updates about our RBC and YPN members, and a group board that is open to the public to post group discussions.